Get to know me!
Hey, I’m Grace.
I’m a multidisciplinary designer and art director with over a decade of experience in the design industry. My work spans various sectors, such as technology, jewelry, and engineering, collaborating with clients from startups to large-scale enterprises. I bring a unique blend of design expertise and people management skills, allowing me to lead teams and projects with empathy and strategic vision. I’m passionate about helping individuals and brands navigate challenges and create innovative solutions that drive success.
What I do
Design solutions for impactful
brand experiences.
Art direction
Visual design direction
Brand and strategy oversight
Project management
Branding
Logo & visual identities
Brand guidelines
Brand refreshes
Identity applications
Naming
Illustration
Custom on-brand illustrations
Iconography and infographics
Marketing collateral
Event collateral
Stationery design
Books and editorial design
UX/UI
Wireframes
User flows
Site architecture
Website & app design
Responsive design
Accessible design
Consulting
Audits and recommendations
My approach
It’s more than just making things look “pretty.”
My philosophy is that all good design starts with a clear goal that becomes the filter for all decisions. I pride myself on designing with purpose and strategy to create solutions that meet an audience’s needs, impact a brand’s success, and influence action.
1. Listen and learn
Every project starts with learning as much as possible about my client, their business, and their challenges. I ask questions about their industry, competition, and, most importantly, the project requirements and goals.
2. Research and inspiration
Before diving into solutions, I research and gather inspiration to build on what I’ve learned.
3. Explore and refine
Once inspired, I explore solutions and potential directions with rough ideas, sketches, mood boards, or wireframes. Then gather feedback on these initial ideas and refine it to avoid potential rework in the future.
4. Design
Once I have the green light on a direction, I begin bringing it to life and develop polished designs or display concepts in context through mockups and examples. Then, of course, gather more feedback and fine-tune from there!
5. Execute
When the design is approved, I prepare the files for production, send them to print, the developer, or hand them off to the client, depending on the nature of the project.
Brands I’ve been delighted to work with
